Taman Margasatwa Ragunan, a popular tourist destination in Jakarta, was bustling with visitors during the Eid al-Fitr holiday in 2025. Despite the digital era and the prevalence of smartphone cameras, the park presented a lucrative opportunity for photographers to offer their services.
Photographer’s Approach
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Offering Services: Toni (43) and other photographers set up in front of Taman Margasatwa Ragunan in the morning of April 2, 2025, with official permits to market their services.
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Permission and Professionalism: Clad in vests and carrying official cards, they approached visitors without any form of coercion, allowing potential customers to freely decide whether to purchase the photos.
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Flexible Pricing: Toni did not set fixed prices for his photos, instead opting for a negotiation approach with buyers, typically ranging from Rp 20,000 to Rp 30,000.
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Capturing Unique Moments: Despite challenges posed by widespread smartphone photography, Toni emphasized the special value of instantly printed photos, especially during holiday gatherings when family members from different places come together.
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Seizing the Holiday Momentum: By capitalizing on the vacation spirit and the nostalgia associated with printed photographs, Toni aimed to offer a distinct and irreplaceable form of memory preservation for his customers.